Juju Watkins’ estimated net worth currently sits between $750,000 and $1 million, largely fueled by Name, Image, and Likeness (NIL) deals, endorsement partnerships, and early-stage business investments.
That said, her exact financial standing for 2024 and 2025 has not been publicly disclosed, meaning all figures should be viewed as informed estimates rather than confirmed totals.
Born on July 15, 2005, in Los Angeles, California, Watkins developed her game in one of the country’s most competitive basketball environments.
She attended Windward School before transferring to Sierra Canyon High School, where she cemented her reputation as one of the most dominant recruits of her generation.
Her elite performances made her a national sensation long before she stepped onto a college court.
Watkins carried that momentum into her decision to commit to USC, and her freshman season during the 2023–24 campaign was nothing short of spectacular.
She averaged over 27 points per game while contributing across the board with rebounds, assists, and defensive intensity, earning multiple national accolades along the way.
Her sophomore season showed similar promise, though it was unfortunately cut short due to a knee injury, briefly pausing—but not diminishing—her upward trajectory.
JuJu Watkins Is Earning Like a Pro Before Turning Professional
Even without declaring for the WNBA Draft, Watkins has already achieved a level of financial success that many professional athletes take years to reach.
At one point, her NIL valuation was estimated at $765,000, highlighting her elite marketability and national appeal.
As her visibility continues to expand, that valuation remains fluid and poised for further growth.
Her estimated net worth, hovering between $750,000 and $1 million, becomes even more striking when placed alongside the WNBA’s rookie salary structure.
A top-four draft pick earns a base salary of just under $80,000 for the 2025 season, meaning Watkins has already outpaced what many rookies earn—without playing a single professional game.
A Magnet For Major Brand Partnerships
Watkins has quickly become one of the most sought-after young athletes in the endorsement space.
In October 2024, she made history by becoming the first female college basketball player to partner with a major makeup brand, teaming up with NYX Professional Makeup.
That same year, she appeared alongside Paige Bueckers and Caitlin Clark in a high-profile Gatorade campaign, further cementing her status as a face of the sport.
Her relationship with Nike began in 2022 while she was still in high school, and by late 2024, she secured a multi-year extension, reportedly among the most lucrative shoe deals in women’s basketball.
Beyond apparel, Watkins has aligned herself with brands across industries, including luxury automotive partnerships, telecommunications, aviation, and digital media.
From Mercedes-Benz to AT&T, United Airlines, and Spotify, her endorsements reflect both her versatility and her wide-ranging appeal.
While the financial terms of many of these deals remain private, each collaboration has significantly contributed to her growing wealth and brand equity.
Beyond Basketball: A Visionary In The Making
Watkins is not limiting her ambitions to endorsements alone. She made waves as the youngest investor in Unrivaled, an emerging sports league backed by some of the most influential names in global athletics.
The move signals a long-term mindset focused on ownership, influence, and sustainability beyond her playing career.
Her journey has also captured the attention of LeBron James, whose production company spotlighted her rise in the docuseries On the Rise: JuJu Watkins.
The project amplified her story and positioned her as both a cultural icon and a blueprint for the modern athlete.
FAQ
What Brands Is She Associated With?
She has deals with major brands, including Nike, Gatorade, AT&T, State Farm, and NYX Professional Makeup. She has also become an investor in a basketball league (Unrivaled).
What Is An NIL Deal?
NIL stands for “Name, Image, and Likeness.” It allows college athletes to earn money through endorsements, sponsorships, social media, and other brand partnerships while still in school.
Is Her Net Worth Likely To Grow?
Yes. Given her performance, college accolades, endorsements, and investment activity, her net worth is expected to rise—especially once she goes professional.